Monday, June 28, 2010

Business Magazines on Twitter and Facebook

In our last About Business posting "Top 5 Social Networks for June 2010", we noted Facebook had more than 400 million members and Twitter more than 80 million. This represents a stunning potential and opportunity for Businesses and business marketing. Business magazines are employing Twitter and Facebook to reach, keep, and expand their audiences.

There currently is no directory listing access to Business Magazines' Twitter and Facebook accounts. In the interest of providing access to these accounts, we have researched and compiled the following listing:

1) Business Week, now called Bloomberg Business Week as of January 2010:
http://twitter.com/bw; www.facebook.com/BloombergBusinessweek

2) Entrepreneur Magazine:
http://twitter.com/entmagazine; www.facebook.com/EntMagazine

3) Financial Times (daily newspaper):
http://twitter.com/financialtimes (At the time of this post could not locate a
Financial Times Facebook page.

4) Forbes Magazine: http://twitter.com/FORBES; www.facebook.com/forbes

5) Fortune Magazine:
http://twitter.com/Fortunemagazine; www.facebook.com/FortuneMagazine

6) Inc Magazine: http://twitter.com/incmagazine; www.facebook.com/Inc

7) Kiplingers Personal Finance: http://twitter.com/Kiplingermedia;

8) New York Times: http://twitter.com/nytimes/business-news
http;//twitter.com/nytimesbusiness; (No Facebook page found at time of this post.)

9) SmartMoney Magazine : http://twitter.com/smartmoney;
www.facebook.com/SmartMoney

10) Wall Street Journal (Daily newspaper; no Sunday): http://twitter.com/wsj;
www.facebook.com/wsjonline

It's worth noting that these are the main twitter and facebook accounts for these publications. Editors and writers of these publications have their own twitter and facebook accounts and some are quite prolific. But these are the official twitter and facebook accounts. They are both promotional, newsy, and afford direct interactions in all the ways of social media. It shows commitment to the social media world and is transforming business media and the way we interact. With facebook a real face is put to these formerly anonymous and distant enterprises. And comments are invited as is participation in development of business ideas and articles.

You may freely subscribe to, follow and befriend these business magazine twitter and facebook accounts. You will be able to keep up to date with business news using these sites. You may easily start your own twitter and facebook accounts as well and have your customers, family and friends follow your business enterprise as part of your overall business plan.

Publications named above are also part of the Berkshire Athenaeum subscription holdings, where we invite you to read them at your leisure.

Monday, June 21, 2010

Top 5 Social Networks For June 2010

The continuing and expanding influence of social networks is undeniable. EbizMba continues to track social network statistics and they are very impressive. Click here for their most recent report on 20 top social networking sites. Here for About Business we're going to focus on the top 5.

The top 5 sites for June 2010 are:

1) Facebook (www.facebook.com). Facebook claims more than 400 million members. That's more than the entire population of the United States. According to EbizMba, Facebook receives 250 million unique visitors a month. That's alot of friends and family keeping in touch with each other. Tracking site Alexa places Facebook as the #2 most visited site in the world. Google is #1. People are probably using google to get to Facebook. At 250 milion visitors per month Facebook provides a very large opportunity for any business enterprise.

2) MySpace (www,myspace.com). While not given the media attention that Facebook and Twitter receive, MySpace is holding its own with 122 million unique visitors per month and ranks #17 on Alexa's most visited sites per month. So it seems Rupert Murdock's investment in MySpace is paying off at least in terms of popularity.

3) Twitter (www.twitter.com). Twitter can claim 80.5 million unique visitors per month. That's more tweets than Tweety Bird could imagine. In June 2010 it's the 11th most visited site on the Internet. Twitter is a micro blog (limited to 140 characters) and would seem to go hand in hand with Facebook or MySpace for that matter.

4) LinkedIn (www.linkedin.com). LinkedIn, as the 4th most popular social networking site, will be a surprise to many. However, LinkedIn is receiving 50 million unique visitors per month. This site is for networking professionals or anyone looking for or offering a job or contract. Major and minor, large and small businesses are all represented on LinkedIn, including every Fortune 500 company. According to Alexa it is the 29th most visited site on the internet.

5) Ning (www.ning.com). Ning is new to me. It characterizes itself as a network for organizers and "influencers" and is quick and easy to use in the same way as Facebook and Twitter. While new to me, it is attracting 42 million unique visitors per month. That's a lot of people interested in social change. More on Ning in a future post. It is the 128th most visited site on the Internet.

The continuing expansion and popularity of social networking sites means that your business neighborhood is now global and that it would be in your business interest to be represented on these sites to get the word out about your enterprises. There is enormous opportunity in this marketplace.

In my next post I'll show how Business Magazines are using these social networking sites.

As an aside, I'll add that Libraries, such as the Berkshire Athenaeum. now have blogs, Facebook and Twitter accounts and feature workshops enabling others to become active participants!