So you thought a magazine was just a magazine -- flat, bound paper pages that you read and discarded. You read it at a library, bought it at a newstand or bookstore, or subscribed to it. If you wanted a back issue, you went to the library or bought it from the publisher, if they still had it. With the internet now the dominant source of distribution, that's all changed. This is true for all magazines, but in particular, it's true for Business magazines. Entrepreneur Magazine is a case in point.
Entrepreneur's target audience is small business, particularly startups. It is both a monthly print magazine and a daily online presence. (Click on the underlined link to access the site.) It provides support and advice for all aspects of starting up and maintaining a business It does so in a variety of formats including articles from the magazine and special online only articles, blogs, podcasts, and videos. It also features free access to full text archives of the magazine going back to 1998. As many libraries have cut backfiles due to space issues, this is an increasingly important service. (Unfortunately, Entrepreneur does not have a searchable index of their back issues.)
Entrepreneur also incorporates many web 2.0 techniques, such as interactive forums to build a community of like minded people seeking answers to questions about starting up a business, obtaining financing, sales and marketing advice and networking. You can link, share, comment based on your own interest or need. You may also subscribe to free email newsletters and alerts on your area of interest. There is also an extensive content area devoted to women entrepreneurs. (Click on the underlined link to visit.)
The Entrepreneur site is well organized, useful, and diverse. Entrepreneur also is a publisher of small business oriented books many of which are staples in public library business area. The internet has challenged the publishing industry to broaden its scope into the online world; that or perish. Entreprenur has risen to the challenge and has provided an ongoing useful site to the small business person. It is committed to providing the tools you need to succeed and prosper. In a future post I will focus on one of Entrepreneur's most promising tools. It's called Entrepreneur Assist. In the meantime check out the Entrepreneur site and let us know what you think!!
It's not just a magazine, anymore!
Entrepreneur's target audience is small business, particularly startups. It is both a monthly print magazine and a daily online presence. (Click on the underlined link to access the site.) It provides support and advice for all aspects of starting up and maintaining a business It does so in a variety of formats including articles from the magazine and special online only articles, blogs, podcasts, and videos. It also features free access to full text archives of the magazine going back to 1998. As many libraries have cut backfiles due to space issues, this is an increasingly important service. (Unfortunately, Entrepreneur does not have a searchable index of their back issues.)
Entrepreneur also incorporates many web 2.0 techniques, such as interactive forums to build a community of like minded people seeking answers to questions about starting up a business, obtaining financing, sales and marketing advice and networking. You can link, share, comment based on your own interest or need. You may also subscribe to free email newsletters and alerts on your area of interest. There is also an extensive content area devoted to women entrepreneurs. (Click on the underlined link to visit.)
The Entrepreneur site is well organized, useful, and diverse. Entrepreneur also is a publisher of small business oriented books many of which are staples in public library business area. The internet has challenged the publishing industry to broaden its scope into the online world; that or perish. Entreprenur has risen to the challenge and has provided an ongoing useful site to the small business person. It is committed to providing the tools you need to succeed and prosper. In a future post I will focus on one of Entrepreneur's most promising tools. It's called Entrepreneur Assist. In the meantime check out the Entrepreneur site and let us know what you think!!
It's not just a magazine, anymore!
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