Thursday, June 12, 2008

START YOUR OWN BLOGGING BUSINESS(On our Bookshelf)

You're thinking about how to promote and build your business. You've heard about blogs. Can they be a serious way of generating business? Can they make money? How much time is involved? Where can I learn more about blogs, costs in terms of time and money, and how to start my own blog?

Let's take a look at some of these questions. Blogs are not new anymore. Many books have been written about them and are available at the Berkshire Athenaeum or your local library. One book, Start Your Own Blogging Business -Generate Income from Advertisers, Subscribers, Merchandising and More, written by Entrepreneur Press and J.S. McDougall, is an excellent resource for addressing your blogging interest. In a short 200 pages range of topics from what is a blog, why blog, through free and pay blog software, time and cost considerations, generating income from blogs, and day to day managing considerations are covered.

When considering a blog, you need to view it as a business and develop a business plan for it. Google's Blogger gives you a quick way of setting up your blog. The book covers other options as well. Your blog can be free of advertising or include advertising. Choices are clearly outlined and discussed. If you decide, after weighing your options, to create a blog, this book will get you started on the way. And you will want to reference it often once you've begun.

The number of business blogs are growing rapidly. Technorati, an organization dedicated keeping tracking statistics on blogs, counted 2276 business blogs recently(June 12) and well over 1 million articles referencing business on the internet. You can access these blogs by going to Technorati's Business Blog Directory.

Think of your library as a continuing resource on this and other business needs. Bookmark our blog if you find the information here helpful. We welcome your comments.

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