Top 5 Social Networks For June 2010

The continuing and expanding influence of social networks is undeniable. EbizMba continues to track social network statistics and they are very impressive. Click here for their most recent report on 20 top social networking sites. Here for About Business we're going to focus on the top 5.

The top 5 sites for June 2010 are:

1) Facebook (www.facebook.com). Facebook claims more than 400 million members. That's more than the entire population of the United States. According to EbizMba, Facebook receives 250 million unique visitors a month. That's alot of friends and family keeping in touch with each other. Tracking site Alexa places Facebook as the #2 most visited site in the world. Google is #1. People are probably using google to get to Facebook. At 250 milion visitors per month Facebook provides a very large opportunity for any business enterprise.

2) MySpace (www,myspace.com). While not given the media attention that Facebook and Twitter receive, MySpace is holding its own with 122 million unique visitors per month and ranks #17 on Alexa's most visited sites per month. So it seems Rupert Murdock's investment in MySpace is paying off at least in terms of popularity.

3) Twitter (www.twitter.com). Twitter can claim 80.5 million unique visitors per month. That's more tweets than Tweety Bird could imagine. In June 2010 it's the 11th most visited site on the Internet. Twitter is a micro blog (limited to 140 characters) and would seem to go hand in hand with Facebook or MySpace for that matter.

4) LinkedIn (www.linkedin.com). LinkedIn, as the 4th most popular social networking site, will be a surprise to many. However, LinkedIn is receiving 50 million unique visitors per month. This site is for networking professionals or anyone looking for or offering a job or contract. Major and minor, large and small businesses are all represented on LinkedIn, including every Fortune 500 company. According to Alexa it is the 29th most visited site on the internet.

5) Ning (www.ning.com). Ning is new to me. It characterizes itself as a network for organizers and "influencers" and is quick and easy to use in the same way as Facebook and Twitter. While new to me, it is attracting 42 million unique visitors per month. That's a lot of people interested in social change. More on Ning in a future post. It is the 128th most visited site on the Internet.

The continuing expansion and popularity of social networking sites means that your business neighborhood is now global and that it would be in your business interest to be represented on these sites to get the word out about your enterprises. There is enormous opportunity in this marketplace.

In my next post I'll show how Business Magazines are using these social networking sites.

As an aside, I'll add that Libraries, such as the Berkshire Athenaeum. now have blogs, Facebook and Twitter accounts and feature workshops enabling others to become active participants!

April/May 2010 Berkshire Athenaeum Workshops Announced

Today is the "ides of March" - March 15. Caesar, rightfully, had a sense of foreboding this day. But you don't have to worry because you are not Caesar. And the announcement of new computer workshops to be held in April and May does not bring a sense of foreboding. Instead it's a sense of anticipation and looking forward to good things happening at the Berkshire Athenaeum even in the face of municipal cutbacks and reduction of hours.

This will be the 2nd set of workshops to be held in 2010. The first set was held during January and February. This time around there will be a wide variety of offerings. Each workshop is one hour and will be held in the evenings and on Saturdays. Starting Saturday, April 3 with 10 FreeWebsites You Will Want to Consult Regularly and ending Wednesday evening, May 26, with Word 2007 Tables, there will be over a dozen workshops.

Workshops offered will include many with a web 2.0 orientation, including ones on Facebook, LinkedIn, and Blogs and Blogging. Microsoft Office 2007 workshops will include Word Basics and Advanced, Excel 101 and 102. Other workshops are Job Search Resources in Learning Express, how to be a Smart Consumer, Gmail, and Going Mobile.

Workshops fill up quickly and preregistration is required. It's easy to register. Just call 413-499-4980, ext 202 and have your name added or drop in at the Reference Desk and sign up for the workshop(s) of your choice. Did I mention that all workshops are Free?! Well, they are! So while you are thinking about it, why don't you give us a call?

For the full list of workshops, descriptions and times click here.

See you in April and May. You won't have to 'beware of the ides of March!'

Your Favorite 20 Most Popular eBusiness Websites - Part 2

This is Part 2 of our posts on Top Business Websites as tracked by ebizmba, the self-described Knowledge Database. What ebizmba does is combine tracking statistics provided by Google (inbound links), Compete, Quantcast and Alexa and comes up with a monthly list or rankings of Most Popular Business Websites and in today's case the 20 Most Popular and Influential eBusiness Websites. If Part 1 was Your Favorite Business websites, most of these cites were known to you and that's why they are so popular. They have your attention.

The most popular and therefore influential "eBusiness websites" are more oriented to the backbone of the internet and what makes it tick, the technology industry, search engine marketers, venture capital investors and those who need to know what's the next big thing in order to survive the fast paced changes in this ever dynamic environment. Google and Microsoft are betting on cloud computing, social networks, developing new business plans for media and industry overall, indeed the very survival of media companies. These eBusiness websites are on the cutting edge and are both suppliers of industry intelligence to mass media and are creators of new benchmarks in technology, producing new models, white papers, in depth research, product reviews, downloads, webcasts, podcasts and are constantly developing, charting, and marketing strategies. These websites carry great authority in that industry insiders and investors are the chief audience.

While Part 1 focused on websites with hundreds of millions of visitors on a monthly basis, here zdnet had the most @ 48 million inbound links and techcrunch had 10 million inbound links. In terms of individual visitors each of the top 20 ebusiness sites has between 450,000 and 2,000,000 visitors. That these sites' audiences are hardcore technology and trendsetters, they have become must reads for industry, media, government policy-makers and developers. Another way of putting it is that first discussions of significant trends happen on these sites. If you want to know what's going on in the internet, these sites are the most important starting points.

What each of these sites has in common is the commitment to the future, critical reviews, product analysis, downloads, having a strong sense of the significance of statistics, business models, new marketing models, and commitment to advancing the internet in all its various forms. Further there is commitment to competing models whether open source or proprietary, Microsoft versus Google versus Apple, MySpace, Facebook, Twitter, and LinkedIn. These sites are the advance guard.

That said I believe it's important to be aware of these websites, which are eBusinesses, media networks, and blogs. Some are supported by the Wall Street Journal, and CBS, and supply technology and business feeds to Business Week, New York Times, Reuters and the financial media. Here, then, are the 20 Most Popular and Influential eBusiness Websites as of February 2010 according to ebizmba:

1) Zdnet.com - This is a major technology news provider. Its coverage is wider in scope than some of the other sites. It includes white papers, blogs, up to date news coverage, product reviews, downloads of software and utilities, user ratings of software, webcasts, videos and podcasts. A CBS company.
2) Techcrunch.com keeps up with technology trends and has emphasis on impact of technology on business enterprise. Views itself as on the cutting edge.
3) ArsTechnica.com - also provides indepth articles on Windows 7, Facebook, video gaming business, and technology trends.
4) Cnetnews.com - Like ZDnet, covers whole scope of internet with articles, blogs, industry forecasts, videos, product downloads and reviews. Keeps its finger on the pulse.
5) Mashable.com - One of the most significant technology blogs, currently rumored to be in talks with AOL, which wants to buy it. Mashable is the major site keeping up on all aspects of web 2.o and social networks. It is the starting place to find out what's going on at Facebook, Linked In, MySpace, Blogger and others. It's also the place to obtain numerous templates, widgets, and gadgets, and the many ways web 2.0 is business oriented and profitable. Mashable is definitely worth following.
6) DigitalPoint.com - Tools for the techie and the technically inclined. Forums and discussions.
7) Webmasterworld.com - Keeping up on the technical infrastructure, business marketing, adsense, forums, and web news and developer tools.
8) Allthingsd.com - Covers all things digital but is not the company allthingsdigital. News and blogs. Up to the minute coverage. Owned by the Wall Street Journal.
9) Internet.com - Covers the internet industry, ecommerce, small business. Is the industry newsroom for the Internet. Network for technology professionals. Owner of Webopedia.
10) InformationWeek.com - First place for industry announcements. A newsweekly publication and online presence. Emphasis on business value of technology.
11) ReadWriteWeb.com - A blog and critical first stop known for insightful articles. You will find important web 2.0 articles as well following the development in Google and Microsoft.
12) VentureBeat.com - Another blog focusing on business start-ups and development deals. Respected.
13) PaidContent.org - A major tracker of the media industry as it attempts new business model to survive in the online universe, otherwise known as cloud computing now. Major media outlets follow paidcontent.org. New York Times, Financial Times new business models to gain pay for content.
14) GigaOm.com - a major blog, named after its founder Om Malik. Leading technology news provider to New York Times, Business Week and Reuters.
15) SearchEngineLand.com - tracks developments of search engine industry, business and advertising.
16) WebProNews.com - development on the web, search engines, business and marketing.
17) ClickZ.com - The business of the internet, tracking strategies, marketing techniques, major revenue sources affording much competition between Microsoft, Yahoo, and Google as well as Amazon and Ebay. Development of applications and tools.
18) Techmeme.com - Keeps up with technology trends. often cited.
19) TechDirt.com - Often insider views on development of government and business policy. A blog of long standing.
20) EMarketer.com - Known for its indepth critiques and "objective" analysis. Worth looking at.

There you have it -- the Top 20 most inluential eBusiness websites. Those reading it are those involved in creating the new internet, cloud computing, the new gadget, the next big thing for investors and businesses. No single one of these websites is the only authority. One must examine many according to your needs. However these sites, though not having the 400 million Facebook audience, are in fact the ones creating opportunity for the Facebooks of the world. They are also the information providers counted upon by those making critical policy and investment decisions.

Best Business Books of 2009

2009 has been a year of extreme turbulence in business and the world at large! How have authors addressed this turbulence and its effects on business, individuals and families? In this post I have selected 3 books that might be worthy of your attention, 2 that are making many "best" lists and a surprise selection on maintaining sanity in the workaday world.

The Financial Times and Goldman Sachs (yes, of the bailed out Investment banks) every year make an award for Best Business Book. They announced their 2009 award of 30,000 pound sterling ($48,000 U.S) to Liaquat Ahamed for his Lords of Finance -- The Bankers Who Broke The World. Included here is a video from the Finacial Times of the award to Ahamed.




The New York Times, Time Magazine have acknowledged Lords of Finance as one of the Year's best. Ahamed's book represents an indepth look at the forces behind the Great Depression that swept the world in the 1930s and bankers and others responsible for market collapse. He looks at the role of central bankers, the Federal Reserve, and speculators in gold, the gold standard, the role of bankers in United Kingdom, Germany, France, and the United States, from bubble boom to economic and social collapse. Ahamed's is one view of the Great Depression 70 years after the fact. John Galbraith's The Great Crash, 1929 is closer in time and Galbraith became a significant actor in United States economics in the aftermath of the Great Depression. Ahamed and Galbraith's book are worth a look.

Barry Ritholtz' Bailout Nation -- How Greed and Easy Money Corrupted Wall Street and Shook the World Economy, names names, shows suitable outrage over outrageous extremes, and writes a well researched up-to-the minute book. He puts the current situation into an historical context giving a prior history of bailouts, the founding of the Federal Reserve, and generally makes a case for the emptiness of free markets ideology, noting that large corporate structures are not permitted to fail when perhaps they should fail. This has enboldened unhealthly risk taking and the "too big to fail" syndrome. Ritholz' provides a lively, intelligent account in his book where many books are deadly dull and unresponsive to diverse ideas outside scope of their thesis. Ritholtz gives you the information, lets you know what he thinks, but you can beg to differ. He is responsible for providing a real perspective on the guts of the economic crisis. You know where he stands. Rithotz also writes a very successful daily blog, The Big Picture, where follows up on themes in the book and his current thoughts on economic trends.

Both Ritholtz and Ahamed are finance professionals. Ahamed is a consultant to hedge funds, amongt other things and a former investment manager. Ritholtz heads his own firm as CEO and Director of Equity Research at Fusion IQ. Each of their books will provide "food for thought" and will do so 10 years from now. Interviews with Ahamed and Ritholtz may be found on YouTube.

The 3rd book I have selected might well be called Surviving the ongoing economic decline. And it is that, but what it's really about is presenting a clear eyed view of getting and maintaining a job and weathering all kinds of offenses along the way. It's a refreshing account about getting along in the working world. Title of the book is The Amazing Adventures of Working Girl -- Real Life Career Advice You Can Actually Use. It's by Karen Burns, who by her count had 59 jobs over 40 years in 22 cities and 4 countries. Only problem with the book is its title, The Amazing Adventures of Working Girl, which is a euphemism for a prostitute. That's not Burns' intent here though she is aware of the implications of the term. Burns has learned from her experiences and wants to share what she has found out. Turn to any page and you will find revelation, revealed in concise often funny descriptions. And she hits the mark every time in every chapter. Burns claims she was only fired once of all the 59 jobs. Today she has a very active blog, and has career counseling columns at US News & World Report. She even has her gift shop and tips on marketing yourself. Burns also has an active Twitter account and a presence of Facebook.

While Karen Burns' book is The Amazing Adventures of Working Girl, any gender will benefit from it. She covers the territory, job search, interview, pay checks that bounce, what to wear, developing confidence, negotiating for raises, job changing to job hopping. There are hundreds of jobs books published every year, giving the same advice over and over. They are replaceable parts. Burns book is a keeper and so too is her blog. Check it out.

In fact you can check all these books out at the Berkshire Athenaeum or at your library.

Webopedia -- Guide to Social Media, the Internet and All About Computers

You've heard about Wikipedia, the Online Free Encyclopedia and Investopedia, the Online Dictionary of Business and Financial terms. Today I want to introduce you to Webopedia, the Online Guide to Social Media, All Things Internet, and Dictionary and Encyclopedia of All Things About Computers and Computing Technology.

Here's how Webopedia defines itself: "Webopedia is a free online dictionary for words, phrases and abbreviations that are related to computer and Internet technology. Webopedia provides easy-to-understand definitions in plain language, avoiding the use of heavy jargon when possible so that the site is accessible to users with a wide range of computer knowledge."

Webopedia was founded April 4, 1998. Its parent company is WebMediaBrandsInc with offices in Darien, Connecticut and New York city. WebMediaBrands describes itself as "The leading global provider of events, education, jobs, and content for business, media, and creative professionals." It is a publicly traded company on NASDAQ ( WEBM ). Besides Webopedia, WebMedia provides the news service internet.com, an extensive guide to ECommerce and Small Business Computing.

When you go to the Webopedia, you can search any computer term. For example, what is phishing? (click on term for definition). Or What is an "operating system? URL or "social networking"? Webopedia gives you a basic definition and then provides more detail and related links. This allows the opportunity to get as much information as you want on a topic, to become conversant. It cuts through the jargon, abbreviations, to clearly represent the term and its significance.

Besides term definitions Webopedia provides a Quick Reference area where you may explore a Twitter Dictionary, Instant and Text Messenging and Chat abbreviations, acronyms; social networking tools, search engines and directories, google search tips, step-by-step methods to set up your own Personal or Business Facebook account, How EMail works, Selling on EBay, Small Business Computing essentials, even How to Clean Your Computer. There is a great deal of depth and knowledge, clearly presented on a wide variety of topics in the Quick Reference area. There is even a History of Blogging!

This useful site also includes an extensive "Did You Know...?" area. There you can learn how Affiliate Marketing works, how to protect against Identity Theft, Twitter tools, Windows 7, Firefox, Google Chrome, How to Format a Hard Drive, the difference between a virus, trojan horse and worm, all about Software, Open Source, Setting up a Facebook page for your business, VOIP and the Small Business, Internet Telephony, Internet Grammar, All about Cookies, Are deleted files really deleted?, Static Electricity and Computers, and Tech terms that are strange but true. Like any dictionary you may find the answer to your query but also to others you wondered about.

There is much practical, useful information to be found in Webopedia and there are hundreds of links to more information and detail. For quick reference and gratification Webopedia is hard to beat. It is up-to-date with current trends and news. It is a one stop shop for understanding internet, social networking, technical terminology. It's free and there are many tips for marketing your business, setting up links, creating blogs, and optimizing your business sense with the all the possibilities of the internet and web 2.0.

We have just scratched the surface of what is within Webopedia. I urge you to explore this site and to bookmark it for future uses. Your time will be well spent.

Web 2.0 Workshops Announced @ Berkshire Athenaeum

If you live in the Pittsfield, Massachusetts area, you may want to sign up for one of the Web 2.0 Workshops to be held October/November at the Berkshire Athenaeum, Pittsfield's Public Library. All workshops are 1 hour long, free, and being held at a variety of times, days, evenings and Saturdays.

There will be workshops on Twitter, Facebook, LinkedIn, Blogs and Blogging (Create Your Own Blog), Google (search strategies), These will be hands-on workshops geared to getting you started on your web journey.

While each of these workshops has a business connection, Business Websites You Should Know About will provide you with strategic websites and support networks useful in starting and maintaining your business. Your marketing efforts can be enhanced by using LinkedIn (the business social networking site), development of your Blog, and by Twitter and Facebook. Social media increasingly is the means of getting the word out about your business and all these sites are Free. For nonprofit business the workshop, the Berkshire Funding Resource Center with it Foundation Center databases will be critical in finding seed money and critical contacts in Foundation networks.

Other workshops will focus on DoItYourself databases, where you can learn about all things automotive and home repair. Workshops on Microsoft applications Word 2007 and Excel will also be held. Finally, there will be an Email workshop, getting you started and answering your email questions.

As you can see October and November will be a busy time. Sign-ups for workshops have already begun, but it's not too late for you. The full schedule with dates and times can be found here. (Just click on the word here.) All workshops are hosted by the Berkshire Athenaeum Reference Department. Register for workshops NOW by calling 413-499-9480 ext. 202 or by visiting the Department.

Top 20 Most Popular Websites

Alexa -- The Web Information Company tracks globally web surfer activity and comes up with daily statistics on most popular websites. As you can imagine this means dollars and cents in the global marketplace. And this puts into perspective the competition between Google, Yahoo. and Microsoft for dominance. Also it allows us to see where social media sites such as MySpace, Facebook, Craigslist are going.

Alexa is an Amazon.com owned company and, yes, it tracks companies like Amazon, Ebay and their reach across the globe. Besides what sites are being surfed, Alexa also breaks down average number minutes on each site, and who is using the site by age group, education, gender, income and location. These demographic breakdowns are essential in the competitive marketplace.

So what are the top 20 sites for United States websurfers? They are Google, followed by Yahoo, Facebook, YouTube(a Google company), MySpace, Windows Live, Wikipedia, Craigslist, Ebay, Microsoft Network, Blogger (a Google company), AOL, Amazon, Twitter, GO, Bing (Microsoft's new search engine), CNN, Flickr (a Yahoo company), WordPress (like Blogger, a free Blog service), and ESPN Sportzone. LinkedIn appears as number 24, Weather.com 25, and New York Times 28.

Google gets 34% of marketshre globally, Yahoo 26 %, Facebook 25%, and YouTube 24% and MySpace 4.5% and Twitter gets nearly 4%. Individuals spend more time on Facebook, an average of 27.5 minutes compared to Google's 7 minutes and YouTube's 22.5 minutes. Twitter users spend average of 8 minutes a day twittering. Bing, the new Microsoft search engine, is already in the top 20 at number 16 but amount of time spent is only 2.1 minutes. Nevertheless Bing can be seen as up and coming and Microsoft and Yahoo will be using Bing as their search engines, thus providing real competition for Google.

Now statistics such as these are not great for reading, but they do provide the nuts and bolts backdrop to news about Google, Yahoo and Microsoft and web trends. Notably, social media sites are heavily represented in these statistics. People are spending much of their time on these social sites, making friends, sharing photos and information, and exchanging and sharing files. News sites are not represented among the top twenty but they are represented in the top 50 and include the New York Times, Washington Post, Los Angeles Times and the Wall Street Journal. Amazon and Ebay make strong showings in the top 20 at 13 and 9 respectively. Internationally Google China is number 4 in China and Google Japan is dominant there. So these companies have taken an international position and are heavily represented there. Baidu, a Chinese search engine is number 1 there and because of this carries 6% world share of surfers.

Are these fleeting trends? Hard to believe but the World Wide Web is only 15 years old. Skeptics then said that money could not be made on the Internet. Today the World Wide Web is a vast economic engine. Amazon is turning profits. Microsoft and Yahoo and have been around for more than 10 years; Google celebrated its 10 anniversary this year. Colleges, Universities, the United States Postal Service and all government agencies are on the web. Any business will need, if it does not already have one, a presence on the web. In a short 15 years the World Wide Web has become a part of our daily discourse and activity. Today there is still skepticism about profitabilty but no question that the world wide web is here to stay. Ignoring its possibilities would be ignoring vast opportunity.

Alexa is a useful marketing and analytical tool in gauging the reach and progress of these critical websites and their positions in the global marketplace.

Email: Benefit or Curse ( Book Review )

Has your Email got you down?

A few days ago a patron asked me to take a look at her computer. Her Email wasn't working. She opened her email and showed me the "inbox". There were over 600 messages there. Also there were over 600 messages in the "trash" file. Other factors were involved in "the crash" she was experiencing. We had to "reboot" the computer and got things going again. I suggested she might want to "empty the trash" file and to try to delete as many of the 600 messages in her "inbox" as possible.

The above story is common for anyone with email accounts. Think how Michael Brown, then director of the Federal Emergency Management Agency ( FEMA ) felt when the following email exchanges between him and his staff were revealed. These exchanges were at the height of the Hurricane Katrina disaster.

"To FEMA Staff
August 29, 2005
Are you proud of me? Can I quit now? Can I go home?"
"To FEMA Staff
August 29, 2005
If you'll look at my lovely FEMA attire, you'll really vomit. I am a fashion god."
"To FEMA Staff
August 30, 2005
I'm not answering that question, but do have a question. Do you know of anyone who dogsits?"

These embarassing exchanges are revealed in David Shipley and Will Schwalbe's cautionary tale and critique and guide to everything email, SEND: The Essential Guide to Email for Office and Home. Shipley is OpEd page editor for the New York Times; Schwalbe, editor in chief for Hyperion Books.

Essential is, for once, not hollow hyperbole. The authors estimate 25 % of the business day is taken up by email. Trillions of email messages go back and forth every day. Email is part of Business and Government Records Retention programs. President Bush and his administration will be delivering 100 million electronic messages to the National Archives; President Clinton's was 32 million messages. There are many existing legal cases where Company Email is part of the discovery process. Email was notable in Enron and Arthur Andersen cases. Current and past Presidents have sought to prevent access by claiming "executive privilege".

Here's what's covered in SEND: "Why do we email so Badly. When Should We email. Anatomy of an email. How to write ( the perfect ) email. Six essential types of email. Email that can land you in jail. S.E.N.D ( Simple, Effective, Necessary, Done ). The last word. How to read your header (Appendix). Email in all its manifestations is covered -- from the silly to the very serious. This book is a comprehensive account of do's and don'ts; a true manual and guide. It is not a "preachy" ettiquete book. It is highly enligtening and often humorous in its presentation of its subject. The authors do not exempt themselves from falling into the trap of misguided communications. They put their discussion into context behind the emergence of this important tool and differentiate between other forms such as instant messaging ( IM ), chat and the evolution of mobile emails ( Blackberries ) dominating business life 24/7. In fact email seems to have taken over many lives and made once private communication open and public.

The need to prioritize, to discuss access, the fact that one receives email from total strangers, who in the Facebook and MySpace and LinkedIn generation become your "friends". Every manager must decide how to handle email. Anything in email transactions must thought of as "public". Effective time management requires an email policy. In fact email may give one the illusion of getting things done, but production is elsewhere.

So, if you find yourself in the email mire or are trying to work out effective policies, SEND will be an essential guide for you. In fact anyone entering the email world will beneft from this book. Probably one of the most useful Business books of 2008 or anytime. Along the way you learn the history of email ( much older than the world wide web ), how email in fact works in the internet, and many true life illustrations of what is right and what is wrong about email In fact you may want to make this book required reading for your business, employees and managers. Besides its obvious utility, there is a bonus: it is a most enjoyable read!