Webopedia -- Guide to Social Media, the Internet and All About Computers

You've heard about Wikipedia, the Online Free Encyclopedia and Investopedia, the Online Dictionary of Business and Financial terms. Today I want to introduce you to Webopedia, the Online Guide to Social Media, All Things Internet, and Dictionary and Encyclopedia of All Things About Computers and Computing Technology.

Here's how Webopedia defines itself: "Webopedia is a free online dictionary for words, phrases and abbreviations that are related to computer and Internet technology. Webopedia provides easy-to-understand definitions in plain language, avoiding the use of heavy jargon when possible so that the site is accessible to users with a wide range of computer knowledge."

Webopedia was founded April 4, 1998. Its parent company is WebMediaBrandsInc with offices in Darien, Connecticut and New York city. WebMediaBrands describes itself as "The leading global provider of events, education, jobs, and content for business, media, and creative professionals." It is a publicly traded company on NASDAQ ( WEBM ). Besides Webopedia, WebMedia provides the news service internet.com, an extensive guide to ECommerce and Small Business Computing.

When you go to the Webopedia, you can search any computer term. For example, what is phishing? (click on term for definition). Or What is an "operating system? URL or "social networking"? Webopedia gives you a basic definition and then provides more detail and related links. This allows the opportunity to get as much information as you want on a topic, to become conversant. It cuts through the jargon, abbreviations, to clearly represent the term and its significance.

Besides term definitions Webopedia provides a Quick Reference area where you may explore a Twitter Dictionary, Instant and Text Messenging and Chat abbreviations, acronyms; social networking tools, search engines and directories, google search tips, step-by-step methods to set up your own Personal or Business Facebook account, How EMail works, Selling on EBay, Small Business Computing essentials, even How to Clean Your Computer. There is a great deal of depth and knowledge, clearly presented on a wide variety of topics in the Quick Reference area. There is even a History of Blogging!

This useful site also includes an extensive "Did You Know...?" area. There you can learn how Affiliate Marketing works, how to protect against Identity Theft, Twitter tools, Windows 7, Firefox, Google Chrome, How to Format a Hard Drive, the difference between a virus, trojan horse and worm, all about Software, Open Source, Setting up a Facebook page for your business, VOIP and the Small Business, Internet Telephony, Internet Grammar, All about Cookies, Are deleted files really deleted?, Static Electricity and Computers, and Tech terms that are strange but true. Like any dictionary you may find the answer to your query but also to others you wondered about.

There is much practical, useful information to be found in Webopedia and there are hundreds of links to more information and detail. For quick reference and gratification Webopedia is hard to beat. It is up-to-date with current trends and news. It is a one stop shop for understanding internet, social networking, technical terminology. It's free and there are many tips for marketing your business, setting up links, creating blogs, and optimizing your business sense with the all the possibilities of the internet and web 2.0.

We have just scratched the surface of what is within Webopedia. I urge you to explore this site and to bookmark it for future uses. Your time will be well spent.

Top 20 Most Popular Websites

Alexa -- The Web Information Company tracks globally web surfer activity and comes up with daily statistics on most popular websites. As you can imagine this means dollars and cents in the global marketplace. And this puts into perspective the competition between Google, Yahoo. and Microsoft for dominance. Also it allows us to see where social media sites such as MySpace, Facebook, Craigslist are going.

Alexa is an Amazon.com owned company and, yes, it tracks companies like Amazon, Ebay and their reach across the globe. Besides what sites are being surfed, Alexa also breaks down average number minutes on each site, and who is using the site by age group, education, gender, income and location. These demographic breakdowns are essential in the competitive marketplace.

So what are the top 20 sites for United States websurfers? They are Google, followed by Yahoo, Facebook, YouTube(a Google company), MySpace, Windows Live, Wikipedia, Craigslist, Ebay, Microsoft Network, Blogger (a Google company), AOL, Amazon, Twitter, GO, Bing (Microsoft's new search engine), CNN, Flickr (a Yahoo company), WordPress (like Blogger, a free Blog service), and ESPN Sportzone. LinkedIn appears as number 24, Weather.com 25, and New York Times 28.

Google gets 34% of marketshre globally, Yahoo 26 %, Facebook 25%, and YouTube 24% and MySpace 4.5% and Twitter gets nearly 4%. Individuals spend more time on Facebook, an average of 27.5 minutes compared to Google's 7 minutes and YouTube's 22.5 minutes. Twitter users spend average of 8 minutes a day twittering. Bing, the new Microsoft search engine, is already in the top 20 at number 16 but amount of time spent is only 2.1 minutes. Nevertheless Bing can be seen as up and coming and Microsoft and Yahoo will be using Bing as their search engines, thus providing real competition for Google.

Now statistics such as these are not great for reading, but they do provide the nuts and bolts backdrop to news about Google, Yahoo and Microsoft and web trends. Notably, social media sites are heavily represented in these statistics. People are spending much of their time on these social sites, making friends, sharing photos and information, and exchanging and sharing files. News sites are not represented among the top twenty but they are represented in the top 50 and include the New York Times, Washington Post, Los Angeles Times and the Wall Street Journal. Amazon and Ebay make strong showings in the top 20 at 13 and 9 respectively. Internationally Google China is number 4 in China and Google Japan is dominant there. So these companies have taken an international position and are heavily represented there. Baidu, a Chinese search engine is number 1 there and because of this carries 6% world share of surfers.

Are these fleeting trends? Hard to believe but the World Wide Web is only 15 years old. Skeptics then said that money could not be made on the Internet. Today the World Wide Web is a vast economic engine. Amazon is turning profits. Microsoft and Yahoo and have been around for more than 10 years; Google celebrated its 10 anniversary this year. Colleges, Universities, the United States Postal Service and all government agencies are on the web. Any business will need, if it does not already have one, a presence on the web. In a short 15 years the World Wide Web has become a part of our daily discourse and activity. Today there is still skepticism about profitabilty but no question that the world wide web is here to stay. Ignoring its possibilities would be ignoring vast opportunity.

Alexa is a useful marketing and analytical tool in gauging the reach and progress of these critical websites and their positions in the global marketplace.

Most Powerful Business Web Sites

What are the most powerful Business Web Sites?

Crain Publishing's Business to Business Marketing Magazine answers this question annually in its special reports on Media Power. Media Power 2008 was released in May and names 50 industry leading web sites. A wide variety of criteria are used, including ad revenue, number of views, length of time spent on sites by users, paid circulation ( if applicable), ad rates, and multiple surveys. The audience for these reports are ad agencies, corporate marketers, anyone engaged in concerted ad campaigns. Audience tracking companies, such as Nielsen, are not only involved in tracking television but also Internet web sites and their impact. So Business to Business Magazine pools all this information to come up with its ratings.

Here's who made the list of top Business Internet sites in alphabetical order: www.allbusiness.com, www.business.com, www.cnetnetworks.com, www.cnnmoney.com, www.entrepreneur.com, www.forbes.com, www.google.com, www.infoworld.com, www.msn.com, www.nytimes.com, www.techtarget.com, www.thomasnet.com, www.wsj.com, and www.yahoo.com. Click on the highlighted "list of top Business Internet sites" and highlighted web addresses for detailed reports. The Wall Street Journal held the number 1 position closely followed by Google. The list shows the continuing shift from print media to online electronic media and the trend towards incorporating interactive social networking.

For the print media the most powerful General Business Magazines were Barron's, Business Week, CFO ( Chief Financial Officer ), Conde Nast Portfolio, The Economist, Fast Company, Forbes, Fortune, and Inc Magazines. While each of these magazines is in fact a print magazine available on newstands and libraries such as ours, each has an active online presence and vast additional online resources at their sites. Click on the magazine names to visit their sites.

Business to Business Magazine also rates business newspapers. Most powerful outlets for 2008 are The Financial Times, Investors Business Daily, The New York Times. USA Today, and the Wall Street Journal. Click on "business newspapers" for the special report. Visit the websites of the newspapers by clicking on the name of the paper. Each of these newspapers with the exception of the Wall Street Journal has considerable content available free on their websites. Last year the New York Times made their entire site free. The special report shows considerable revenue gains for the Times' online edition so it appears their "free" strategy has reaped rewards. Other newspapers are likely to follow their lead.

In the coming weeks we will explore the business resources of many of these magazines and what they offer to small businesses and to the interested reader. Meanwhile nearly all of these most powerful business magazines and newspapers can be read at the Berkshire Athenaeum where you can freely bring yourself up to date and follow your interest.

The Search Engine Wars ( In the News )

It's not often that a brand new search engine enters the fray against the super search giant Google. But that's what happened Monday, July 28, with the birth and arrival of Cuil (pronounced Cool ), the newest and, according to them, the largest search engine on the internet. Cuil indexes 122 billion web pages; at least that's their goal.

The awkwardly named Cuil is gaelic for knowledge according to founders Tom Costello and Anna Patterson. Cuil is a new business start up funded at the 33 million dollar level mostly by venture capital from Madrone Capital, Tugboat Ventures and Greylock Partners. The founders and their chief associates are all veterans of the search engine wars, having worked on Google's major search indexes, Ebay search, AltaVista and AltaVista's Babelfish ( their translation engine ). The founders believe their contribution to search is a focus on relevance and comprehensive content and not simply page counts. They argue their search results will be more meaningful to users. So far, that remains to be seen.

Announcements of Cuil and its taking on of Google heightened expectations of all trying to use Cuil Monday. Birth of the site was not without considerable pain. The site stalled, often froze, and when results were returned they were often irrelevant and sometimes even bizarre; hardly a notable beginning for a major search engine. The initial response was overwhelming. There were an estimated 50 million hits the first day. Servers had to be upgraded right away to accept the traffic. Inc Magazine staff blogger, Jason Del Rey, reported that a search for "Inc Magazine" could not find its web site ("site not found"). By the time of this posting Inc Magazine returns the correct results, although there are still problems; many of the results are not relevant.

Search results still leave a lot to be desired. We tried searching "fannie mae", knowing that Congress and the President had signed new legislation ostensibly propping up Fannie Mae and Freddie Mac. Cuil's "relevancy" search only returned the Fannie Mae home page, but no news about Fannie Mae or the crisis it was undergoing on a daily basis in the stock market, housing market, or in Congress. Indeed, the results were the "public" face of Fannie Mae on which there was little or no news about what it was going through. In other words if you wanted to know "about Fannie Mae" and its context and problems, you could not find that through Cuil. Hence no knowledge! A Google search on "fannie mae" returned in depth information about the company and what was happening to it. So much for Cuil's "comprehensive" search capacity.

Google has not become the gold standard of search by sitting on its laurels. Throughout the years it has put considerable effort into bettering and expanding its search capacity. But Cuil has identified vulnerability in Google and its data collection sometimes invasive approach. For example Cuil guarantees a non invasive privacy policy, focusing on the search not the searcher. But it will have to get much better in returning relevant search results before it can be considered a first rate contender with Google. Right now it can't be considered a first stop for search. It is a start up with lots of growing pains to be gotten through quickly if it is to be a contender. Beyond search it will have to work on its business model to develop a strong revenue base. Cuil has much talent and promise. It will be worth watching as will be Google's response.

For books on Google and its significance see David A Vise's The Google Story, John Battelle's The Search: How Google and its rivals rewrote the rules of business and transformed our culture, and Building Your Business With Google For Dummies by Brad Hill, all available at the Berkshire Athenaeum or your local library.

START YOUR OWN BLOGGING BUSINESS(On our Bookshelf)

You're thinking about how to promote and build your business. You've heard about blogs. Can they be a serious way of generating business? Can they make money? How much time is involved? Where can I learn more about blogs, costs in terms of time and money, and how to start my own blog?

Let's take a look at some of these questions. Blogs are not new anymore. Many books have been written about them and are available at the Berkshire Athenaeum or your local library. One book, Start Your Own Blogging Business -Generate Income from Advertisers, Subscribers, Merchandising and More, written by Entrepreneur Press and J.S. McDougall, is an excellent resource for addressing your blogging interest. In a short 200 pages range of topics from what is a blog, why blog, through free and pay blog software, time and cost considerations, generating income from blogs, and day to day managing considerations are covered.

When considering a blog, you need to view it as a business and develop a business plan for it. Google's Blogger gives you a quick way of setting up your blog. The book covers other options as well. Your blog can be free of advertising or include advertising. Choices are clearly outlined and discussed. If you decide, after weighing your options, to create a blog, this book will get you started on the way. And you will want to reference it often once you've begun.

The number of business blogs are growing rapidly. Technorati, an organization dedicated keeping tracking statistics on blogs, counted 2276 business blogs recently(June 12) and well over 1 million articles referencing business on the internet. You can access these blogs by going to Technorati's Business Blog Directory.

Think of your library as a continuing resource on this and other business needs. Bookmark our blog if you find the information here helpful. We welcome your comments.